“I'm passionate about helping startups and established companies thrive through deep user understanding.
I’m also here to coach user research and design professionals to maximise their impact, confidence, and happiness.”
FOR STARTUPS
As your audience grows and diversifies, securing sustained growth and investor trust becomes increasingly complex. Founders and CEOs must capitalise on early success while de-risking rapid expansion. Product and Design Leaders face the challenge of delivering consistently excellent user experiences while rapidly scaling their solutions.
PLAYBOOKS FOR STARTUPS
UX Strategy – Upskill – Champions – UX Carousel – Align – Get Closer – Activate – Maximise
You may ask yourself:
How might you maximise your investors’ confidence in your company’s future?
How might you ensure lasting success with your current and existing users?
How might you base decisions on insights instead of intuition?
How might you improve how you serve your customers, especially those you’re least familiar with?
How might you empower your team to make quick, confident decisions?
Here’s how we help:
Enable confident decisions and secure investment through nuanced customer insights.
Build on the data you already have and continuously add to your knowledge.
Empower your entire team with a user-centric mindset and solid hands-on research skills.
Facilitate impactful product discussions with a shared language about customer needs.
Achieve better market fit and higher-quality solutions through iterative testing.
FOR ESTABLISHED COMPANIES
You might feel pressure to innovate in a challenging economic climate with shrinking margins, and disruptive competitors. Design and Product VPs/Directors must rapidly innovate while satisfying existing customers. Senior Executives need deep customer insights to complement data analytics and guide strategic decision-making.
PLAYBOOKS FOR ESTABLISHED COMPANIES
UX Strategy – Activate – Upskill – Align – Maximise – 360 Data – Champions – UX Baseline – Happy Customers
You may ask yourself:
How might you understand the “why” behind your business and analytics data?
How might you confidently expand into new customer segments, product categories, or markets?
How might you speed up and de-risk your product development and design process?
How might you maximise the value of your user research investment and make every insight count?
How might you learn and improve how your diverse customer base really feels about your products, services, and brand?
Here’s how we help:
Enable confident decision-making by combining quantitative data with nuanced qualitative insights.
Connect executive leaders with the day-to-day realities of their customers, turning them into champions of insights-informed innovation.
Empower your product teams to continuously contribute and activate user insights.
Eliminate redundant research efforts by establishing a system that leverages every relevant insight.
Measure and improve usability and customer satisfaction.
FOR USER RESEARCH &
DESIGN PROFESSIONALS
The dynamic world of product development and design demands both confidence and continuous skill development. We support User Researchers and Designers seeking to overcome self-doubt, step into leadership roles, and become sought-after experts who drive user-centred innovation.
PLAYBOOKS FOR RESEARCH AND DESIGN PROFESSIONALS
You may ask yourself:
How might you gain the skills to accelerate your strategic impact and career?
How might you confidently navigate career challenges and new roles?
How might you overcome imposter syndrome and embrace your unique value?
How might you empower your team, including senior leadership, to fully embrace empathy and customer-centricity?
Here’s how we help:
Empower you with proven playbooks and practical skills to confidently navigate your responsibilities.
Coach you through professional challenges, boost your confidence, and prepare for new responsibilities.
Help you overcome self-doubt and recognise your unique strengths as innovation assets.
Foster user-centred innovation through hands-on training for you and your team.
Champion user-centric innovation by turning senior leadership into allies.
APPROACH
CONFIDENCE
Our customised solutions enable user-centric decision-making. Based on your organisational needs, objectives, and blind spots, we'll develop a tailored strategy to deepen your customer understanding. We’ll transform existing data, assumptions and beliefs into validated facts, enabling you to act on what's important for your customers.
We provide research and design professionals with personalised coaching and upskilling to elevate their confidence, impact, and career growth.
EMPOWERMENT
Our playbooks empower you to run your practice independently. We equip you with tools, processes and a user-centric mindset, enabling your entire team to fully participate in the research and insights process. When our engagement ends, we remain available to guide you through new opportunities.
We empower research and design professionals to champion user-centricity across their organisations through training and coaching.