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It all starts with a conversation. Schedule a free 20-minute discovery session or write a message.
Playbook Research
Rob Manzano
rob@playbook-research.com
WANNA KNOW MORE?
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FREQUENTLY ASKED QUESTIONS
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The easiest way is to book a free 20-minute discovery session with Rob. You can also send an email, or connect on LinkedIn to figure out what you need and how we can help. Whether you need workshops, detailed analysis, or just want general product development support, we’ve got you covered.
We offer four levels of engagement:
Do with you: We'll partner with your team, guiding you with frameworks and providing checklists to help you self-assess. Together we’ll find the right strategy to turn insights into action.
Pros: Cost-effective and a great hands-on learning experience for your team.
Cons: Might not uncover the deepest insights that come with more direct involvement.
Do for you: We'll take the lead, guiding your team closely through each step. You'll benefit from our expertise and in-depth support.
Pros: Offers the best chance for thorough and impactful results.
Cons: This comprehensive service naturally requires a higher investment.
Do it yourself: Your team works independently, using our detailed templates, online courses, and other resources. You can book consultations with us for guidance on specific challenges.
Pros: Provides maximum flexibility and autonomy for your team.
Cons: Without ongoing expert involvement, you might miss some opportunities for deeper transformation.
Embedded: Rob will integrate as an interim leader within your organisation. This involves assessing your current setup, strategising, implementing processes, and training your team to build sustainable user research practices.
Pros: Comprehensive transformation and skill-building for your team.
Cons: Requires significant time commitment for deep-seated change.
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Our playbooks are customised to fit your team and existing workflows perfectly. Thanks to Rob’s experience at companies like Spotify and Zalando, we know how to translate insights into actions that impact your product and, just as importantly, grow your team. Our mission is to make a lasting impact, helping you build a truly user-centric culture.
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Insights should be a part of your process at every stage. Talking to users is one thing, but applying that knowledge effectively requires carefully tailored strategies that match your team's research maturity and existing processes. We'll help you find the right integration points throughout, from ideation to launch and beyond, creating a feedback loop that makes sure the user's voice is always heard.
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Absolutely - that’s one of our main offerings and goals. We offer a range of training and workshops specifically designed to upskill your team. Your staff will get the tools and knowledge they need to carry out simple research formats autonomously. Plus, we'll teach your insights staff how to run these trainings themselves, ensuring your team always stays ahead of the curve.
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It depends on the scope and your needs. A basic insights audit or training might take just a few hours, while more involved projects like implementing a full insights strategy can take months. We'll find the right timeframe together.
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Let's have a chat! After a quick initial conversation to understand your situation, we'll typically speak with key team members, assess your existing research and data, and work closely with to build effective new insights strategies.
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You'll have a robust user insights playbook ready to put into action. Your team's abilities will be greatly enhanced, and you’ll be enabled to integrate insights into your work continuously. And of course, we're always available for follow-up consultations to help you keep things rolling smoothly.