KNOW YOUR
CUSTOMER,
GROW YOUR
COMPANY
Want to build products people love, buy, and recommend? Let’s go!
Our playbooks are best practices for user experience and user research - proven tools for startups and established companies, as well as research and design professionals.
TRUSTED BY
ANY OF THIS KEEPING YOU UP AT NIGHT?
Reducing the risk of bad decisions
Shipping impactful innovations faster than your competitors
Knowing if your customers will love your solution
Getting started with user research
Selling and maximising the value of user research
Boosting your impact, career, and happiness
PLAYBOOK RESEARCH CAN HELP WITH ALL THAT,
AND THAT’S JUST THE BEGINNING.
“I'm passionate about helping businesses thrive through deep user understanding. Our playbooks unlock user user-centricity for lasting business success, and empower user research and design professionals to build user-centric teams and boost their impact and career.”
Rob Manzano, Founder
WHAT YOU’LL TAKE AWAY
CONFIDENCE
Customised tools to make the right decisions and boost your impact
EMPOWERMENT
A self-sufficient UX and insights practise for the long-haul
HI, I'M ROB MANZANO
I‘ve built and led UX teams and insights organisations for the past 18 years. That‘s more than a dog life dedicated to understanding customers, working in-house at tech corporations like Nokia, SoundCloud, Zalando and Spotify.
When you truly know and understand your customers, you can offer them truly useful and desirable solutions. My journey has equipped me with experience that I’m eager to scale up, ensuring that technology and innovation work for us in ways that are good for the bottom line, great for people, and protective of the planet we share.
Anne Pascual, SVP, Zalando
“Rob's contribution to Zalando was transformative. His leadership in understanding deep customer relationships and customer needs significantly allowed us to take data-informed measures. Rob's an invaluable asset to any team.”
Sara Belt, former Senior Insights Director, Spotify (now Director Insights, Instagram)
“Rob's unique ability to transform user insights into strategic assets makes him an ideal partner for enhancing user research and centricity practices. I wholeheartedly recommend working with him.”
Marianne Guillen, Senior Design Director, Spotify
“Rob enhances product strategy with clarity and precision, de-risking our processes, nurturing a lasting culture of data-informed and human-centric decision-making. His contributions were invaluable.”
Prarthana Johnson, former VP Design, SoundCloud (now Head of Design, Atlassian)
“Rob shifted our perspective to be truly user-focused. He was pivotal in designing and implementing a product strategy that our users wholeheartedly embraced. Truly impressive.”
Ewald Christians, former VP Product, SoundCloud (now VP Product/Partner, BCG X)
“I strongly recommend Rob's services to any organisation looking to elevate their user-centric practices and to integrate user insights into their decision-making.”
Dr. Franziska Roth, VP Product, GROPYUS
“Rob had a tremendous impact on my personal and professional growth. He helped me build my confidence and communication skills, maintain healthy mental balance in demanding environments, and strategically position teams in my organisations.”
Mike Rehrig, Principal Designer, Ableton
“Rob has been an exceptional mentor and catalyst for my career. He fosters a supportive environment focused on growth and autonomy. Rob’s influence continues to resonate in my work today, enabling my career shift to Product Design.”
Paula Herrera, Head of UX Research, Hotjar
“Rob’s guidance has been pivotal in my career journey. His ability to empower others is exceptional. If you're seeking to advance your UX career, leadership and impact, I wholeheartedly recommend Rob.”